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As an increasing number of rural electric cooperatives are working to bring high-quality Internet access to their members, we’re learning more about new projects and the people behind them. This week, we talk with the CEO of the North Arkansas Electric Cooperative, Mel Coleman. As an added bonus, we get Mel’s insight as President of the National Rural Electric Cooperative Association (NRECA).Mel and Christopher discuss the cooperative’s new NEXT pilot project to bring high-quality Fiber-to-the-Home (FTTH) to members. Residents can get symmetrical gigabit connectivity for $79.95 per month. Mel draws parallels between the ways rural electric cooperatives brought electricity to rural areas in the region and now how the cooperatives are meeting the demand for broadband.As the President of NRECA, Mel sees how other regions of the country are turning to rural electric cooperatives for better Internet access. While many are just getting started and others are well on their way, some have chosen to wait to take the plunge into offering telecommunications services. Why is that? Because just like local communities, cooperatives reflect the unique appetites and needs of their members. Mel explains why the North Arkansas Electric Cooperative feels offering better connectivity to their region is a necessity.Read the transcript of the show here.We want your feedback and suggestions for the show-please e-mail us or leave a comment below.This show is 16 minutes long and can be played on this page or via iTunes or via the tool of your choice using this feed.You can download this mp3 file directly from here. Listen to other episodes here or view all episodes in our index.Thanks to Break the Bans for the music. The song is Escape and is licensed under a Creative Commons Attribution (3.0) license.