The Central Virginia Electric Cooperative (CVEC) announced in January 2018 that they had solidified plans to deploy fiber across 14 counties for smart grid operations and to bring Fiber-to-the-Home (FTTH) to the region. The project, dubbed Firefly Fiber Broadband, is underway, and we’ve got President and CEO Gary Wood along with Communications and Member Services Manager Melissa Gay on the podcast this week to discuss the multi-year project.
During this interview, we learn about the CVEC service territory, which is a mix of a few denser populated areas and very rural communities where poor Internet access, when it’s available, is a real problem. CVEC members have been dealing with unreliable connections, oversubscription, and outdated technologies for years. Those problems will be eliminated, however, with FTTH from the co-op that many have come to trust. By obtaining grants, working with local communities, and approaching the process in a strategic manner, CVEC plans on bringing gigabit connections to about 37,000 potential subscribers within five years.
Gary and Melissa describe the cooperative’s process, the discoveries they made about attitudes toward the co-op from members in the community (including some interesting stories), and lessons learned. We hear about some of their marketing approaches that focus on the uniqueness of the region and what it was like to establish a subsidiary in accordance with state law. Through all the hard work, Melissa and Gary have nothing but accolades for employees of the cooperative and compliments for local officials who helped get the project off to a strong start.
Learn more about the status of project from CVEC.
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This show is 40 minutes long and can be played on this page or via iTunes or the tool of your choice using this feed.
Read the transcript for this episode.
Thanks to Arne Huseby for the music. The song is Warm Duck Shuffle and is licensed under a Creative Commons Attribution (3.0) license.