When community leaders in Santa Cruz County, California, decided to take steps to spur economic development, they knew they needed to improve local connectivity. For episode 295 of the Community Broadband Bits podcast, Policy Analyst Patrick Mulhearn from County Supervisor Zach Friend’s office talks with Christopher this week about the steps they’ve taken and their plans.Santa Cruz County is a blend of beach activity, relaxing natural destinations, and inland rural areas. Silicon Valley is nearby and people who work in the tech industry live in the city of Santa Cruz or the rural areas around it and commute to work. Unfortunately, national providers have not kept up with high quality connectivity throughout the county. As is often the case, the incumbent providers have concentrated their efforts on specific areas, leaving rural Santa Cruz County behind. Patrick and Christopher discuss how the county took steps to accommodate the big ISPs and what happened next. They also talk about how some people in rural areas have taken steps to solve their problems despite the lack of action by incumbents and what county officials have in mind for the future.Read the transcript for this show here.This show is 23 minutes long and can be played on this page or via iTunes or the tool of your choice using this feed.You can download this mp3 file directly from here. Listen to other episodes here or view all episodes in our index.Thanks to Arne Huseby for the music. The song is Warm Duck Shuffle and is licensed under a Creative Commons Attribution (3.0) license.